Be Your Own Brand : A Breakthrough Formula for Standing Out from the Crowd (9781576752722)

Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.

Product details

• Format Paperback | 148 pages
• Dimensions 139 x 215 x 15mm | 226g
• Publication date 16 Oct 2003
• Publisher Berrett-Koehler
• Publication City/Country San Francisco, United States
• Language English
• Edition New edition
• Edition Statement New edition
• Illustrations note w. figs.
• ISBN10 1576752720
• ISBN13 9781576752722
• Bestsellers rank 1,514,195

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